ad campaign

Demand side platform (DSP) technology is an automated system that deals with SSP, Ad Network, Ad Exchange, and directly with publishers. Its main goal is to buy at the lowest price impressions of ads to users who most closely match the needs of advertisers. Therefore it is very important to...

ROI and ROAS turned into two metrics of media advertising world, which are often misinterpreted. This lack of understanding applies equally to both publishers and advertisers. The problem lies in the fact that market players often focus on the amount of money earned, and not on an understanding...