ad exchange

Today, marketers have no shortage of data, but if they use the potential of big data to the full? Digital advertising industry is literally drowning in information flow, "sensational" news, official comments, and reports on the recently launched startups - one way or another associated with big...

Demand side platform (DSP) technology is an automated system that deals with SSP, Ad Network, Ad Exchange, and directly with publishers. Its main goal is to buy at the lowest price impressions of ads to users who most closely match the needs of advertisers. Therefore it is very important to...