algorithmic ad buying

Algorithmic buying turned into a gluten for advertising industry. Like gluten, "programmatic" became the vogue word, which today is often used by experts, but few people really understand what this concept means. In addition, only a few are aware of the importance of this technology and...

The growth in popularity of algorithmic ad buying redrew the entire ecosystem of digital advertising and continues, like a squally earthquake, to shake the tectonic plates of the industry. And agencies today need to decide on what they should bet. Traditionally, agencies were the first in media...