big data

As part of the conference series ClickZ Live New York, which took place this year, there was a round table discussion which participants tried to get an answer to the burning question: Does Big Data work on marketing, and how exactly? Big Data is not a fangled marketing term for a long time. In...

Today, marketers have no shortage of data, but if they use the potential of big data to the full? Digital advertising industry is literally drowning in information flow, "sensational" news, official comments, and reports on the recently launched startups - one way or another associated with big...