creativity

Times change. Today RTB opens unlimited possibilities for powerful branding. Here are five steps that help to come to success. When Pam Horan, the president of "Online Publishing Association", wrote in December, 2012 that "algorithmic buying does not contribute to increasing the value and...

Is programmatic an opportunity or threat? It all depends on your point of view. For media agencies it is, of course, a great opportunity. It is much easier to buy and sell ad inventory with the help of digital interfaces. Targeting becomes incredibly complex and precise, media buying takes less...

Experts predict that the volume of programmable advertising in 2017 will reach $ 33 billion. So great prospects open for the advertising community, but many creative agencies and marketers can not assess the opportunities provided by new programmatic. In order to uncover the full potential of...