dmp

What do publishers actually want? It's simple, they seek to gain power and complete control. In order to survive in the era of high-tech advertising, publishers need to monetize their audience without relying on third parties, and have full control over the sales of their inventory. "We want to...

In the world of programmable advertising the main driver is technology. And as new technology channels facilitating life of digital-marketers, are constantly developed, the industry in a whole is moving towards completely new and most successful practices. One of the recent changes occurred in...

For about ten years the advertising industry's been using audience data. Maybe it's time to move to the next level? During this decade, one basic truth was discovered: first-party data is the king of data. For example, retargeting is usually the best digital-practice in the case of...