dsp

If someone decides to write a book about the development of programmable advertising, then summer 2016 will go down in history as a watershed season. We need the fingers of both hands to count the major advertisers who have activated their intra "programmatic-machines." Procter & Gamble...

"Transparency" in the digital advertising industry is often touted as a mean of differentiation, designed to attract companies that play in a competitive field. This concept was included in the ad-tech lexicon to appease all advertisers' fears about RTB and programmatic, but what does...

Demand side platform (DSP) technology is an automated system that deals with SSP, Ad Network, Ad Exchange, and directly with publishers. Its main goal is to buy at the lowest price impressions of ads to users who most closely match the needs of advertisers. Therefore it is very important to...

The growth in popularity of algorithmic ad buying redrew the entire ecosystem of digital advertising and continues, like a squally earthquake, to shake the tectonic plates of the industry. And agencies today need to decide on what they should bet. Traditionally, agencies were the first in media...

The revolution of Internet advertising is in full swing, and DSP is an incredibly important part of this radical and qualitative leap. Here we will tell you about DSP in accessible language, how to treat it and what those "tasty" platform features are. ALL PEOPLE AROUND TALK ABOUT DEMAND-SIDE...