fraud

Algorithmic buying turned into a gluten for advertising industry. Like gluten, "programmatic" became the vogue word, which today is often used by experts, but few people really understand what this concept means. In addition, only a few are aware of the importance of this technology and...

Here is a small guide for marketers on bots, fake web domains and other "dirty tricks" in online advertising. Active automation has made the process of procurement and sale of advertising more informative and effective. But a fly is found in the ointment: the automation served as fertile ground...