inventory

Today, marketers have no shortage of data, but if they use the potential of big data to the full? Digital advertising industry is literally drowning in information flow, "sensational" news, official comments, and reports on the recently launched startups - one way or another associated with big...

Times change. Today RTB opens unlimited possibilities for powerful branding. Here are five steps that help to come to success. When Pam Horan, the president of "Online Publishing Association", wrote in December, 2012 that "algorithmic buying does not contribute to increasing the value and...

Evaluation of programmatic inventory - whether it is banner, video, mobile advertising or advertising in social networks - can be much more difficult than it seems at first sight. There are many pricing models, such as Cost Per Millenium (CPM), Effective Cost Per Mille (eCPM), Dynamic Cost Per...

Today we will talk about how to "pack" the inventory with the maximum benefit for partner platforms. Already for a long time no one is arguing the fact that programmatic buying is optimal performance management process for both publishers and clients. This is demonstrated by the company Xaxis...