programmatic buying

Advertising is always most effective when it is well integrated into the sphere of customer service. Recently, algorithmic buying and "native ad" took two very different approaches, allowing marketers to develop effective and relevant strategy for finding points of contact with the target...

The rapid development of programmable advertising is not without problems, which usually accompany a process of growth. The industry has grown from a niche digital sphere to practically the foundation of all future media system. The main question is what form programmatic will get now. Taylor...