retargeting

Anyone who in recent years is focused in his work on tools for remarketing, is constantly faced with approximately the following reaction of others "Oh, you do retargeting!" But in fact it is not retargeting. This is construction of audience segments. After another discussion about retargeting...

Stephanie Bauer Marshall, who serves as a director of marketing for Verizon Wireless, is confident that the mobile advertising ecosystem is in chaos today. And cross-device tracking technology helps brands and publishers to make sense of the chaos. What is cross-device tracking? This is a...

Future of algorithmic advertising purchases is based on targeting: but not on which we've just done, and on which we're just going to do. Ladies and gentlemen! In the blue corner of the ring there is retargeting, in red - the future of Digital Advertising - pretargeting. Retargeting sometimes...