roi

Despite the fact that the software for marketing automation is becoming more sophisticated, it is still highly susceptible to human errors. Therefore, the approach to such software should be carefully thought out. We are witnessing how the automated information technologies will fundamentally...

ROI and ROAS turned into two metrics of media advertising world, which are often misinterpreted. This lack of understanding applies equally to both publishers and advertisers. The problem lies in the fact that market players often focus on the amount of money earned, and not on an understanding...