rtb

When RTB technology made its scale debut a few years ago, it was greater related to non-premium inventory and direct-response advertising campaigns. Today, RTB is the main strategy of access to consumers who use mobile devices in an increasingly mobile world. Development of technologies...

Several years ago, eMarketer edition wrote that nearly a fifth of the display advertising impressions is carried out automatically. Furthermore, according to a recent study by one of the academics at Oxford University, 47% of all jobs can be automated for twenty years. Everything points to the...

Advertising is always most effective when it is well integrated into the sphere of customer service. Recently, algorithmic buying and "native ad" took two very different approaches, allowing marketers to develop effective and relevant strategy for finding points of contact with the target...

This year we will see how the advertising ecosystem will reach its peak through innovations and will bring maximum benefits to all players of the market ... in real time. Developing their campaigns, advertisers need to answer three basic questions: 1. Are my ads really "viewable"? 2. Will the...

Times change. Today RTB opens unlimited possibilities for powerful branding. Here are five steps that help to come to success. When Pam Horan, the president of "Online Publishing Association", wrote in December, 2012 that "algorithmic buying does not contribute to increasing the value and...

Today we will tell you the well-known story about the data that everyone digital marketer should know. Long ago US Postal Service found that it paid tons of money to deliver mail to dead people. Thus, service management decided to create a "Do not mail" list, but it was necessary to carry out...

Is programmatic an opportunity or threat? It all depends on your point of view. For media agencies it is, of course, a great opportunity. It is much easier to buy and sell ad inventory with the help of digital interfaces. Targeting becomes incredibly complex and precise, media buying takes less...

With the help of intelligent automation marketers can use a huge amount of data that users spread across digital channels. PricewaterhouseCoopers, an international network of companies offering professional services in the field of consulting and audit, recently published the results of the...

"Transparency" in the digital advertising industry is often touted as a mean of differentiation, designed to attract companies that play in a competitive field. This concept was included in the ad-tech lexicon to appease all advertisers' fears about RTB and programmatic, but what does...

Algorithmic buying turned into a gluten for advertising industry. Like gluten, "programmatic" became the vogue word, which today is often used by experts, but few people really understand what this concept means. In addition, only a few are aware of the importance of this technology and...

Demand side platform (DSP) technology is an automated system that deals with SSP, Ad Network, Ad Exchange, and directly with publishers. Its main goal is to buy at the lowest price impressions of ads to users who most closely match the needs of advertisers. Therefore it is very important to...

Programmatic technology focuses on the effectiveness of media advertising, but algorithmic buying also enables you to perform creative tasks. However, to achieve its potential, programmatic space needs to attract the attention of creative agencies. In recent years, much attention of the...