target audience

What do publishers actually want? It's simple, they seek to gain power and complete control. In order to survive in the era of high-tech advertising, publishers need to monetize their audience without relying on third parties, and have full control over the sales of their inventory. "We want to...

Is programmatic an opportunity or threat? It all depends on your point of view. For media agencies it is, of course, a great opportunity. It is much easier to buy and sell ad inventory with the help of digital interfaces. Targeting becomes incredibly complex and precise, media buying takes less...

Analytics is so good as the used data is good. That is why it is very important to start with the biggest and most importantly, full data. Data is a modern oracle for companies that are in a permanent search for wise advice and deep understanding of the needs of the target audience. Sometimes...