targeting

This might sound like a basic question but for someone new it seem important so I will ask it. Should I target specific countries for my internet marketing or is it better to not focus on and kind of specific locations?

What do publishers actually want? It's simple, they seek to gain power and complete control. In order to survive in the era of high-tech advertising, publishers need to monetize their audience without relying on third parties, and have full control over the sales of their inventory. "We want to...

Is programmatic an opportunity or threat? It all depends on your point of view. For media agencies it is, of course, a great opportunity. It is much easier to buy and sell ad inventory with the help of digital interfaces. Targeting becomes incredibly complex and precise, media buying takes less...

Experts predict that the volume of programmable advertising in 2017 will reach $ 33 billion. So great prospects open for the advertising community, but many creative agencies and marketers can not assess the opportunities provided by new programmatic. In order to uncover the full potential of...

Future of algorithmic advertising purchases is based on targeting: but not on which we've just done, and on which we're just going to do. Ladies and gentlemen! In the blue corner of the ring there is retargeting, in red - the future of Digital Advertising - pretargeting. Retargeting sometimes...