third-party data

What do publishers actually want? It's simple, they seek to gain power and complete control. In order to survive in the era of high-tech advertising, publishers need to monetize their audience without relying on third parties, and have full control over the sales of their inventory. "We want to...

Today only lazy ones do not talk about data, and those who do not understand that third-party data like first-party one, helps to develop more operative and personalized marketing strategies. But what should we bet on: to "cook at home" or still prefer to "go to the restaurant?" For a start it...

For about ten years the advertising industry's been using audience data. Maybe it's time to move to the next level? During this decade, one basic truth was discovered: first-party data is the king of data. For example, retargeting is usually the best digital-practice in the case of...