transparency

"Transparency" in the digital advertising industry is often touted as a mean of differentiation, designed to attract companies that play in a competitive field. This concept was included in the ad-tech lexicon to appease all advertisers' fears about RTB and programmatic, but what does...

Whoever fought in the "trenches" of modern media buying in recent years, could not help but notice how programmatic evolved and occupied a prominent place not only in the minds, but also in the wallets of advertisers. And the most important thing for a marketer who decided to bet on algorithmic...