viewability

This year we will see how the advertising ecosystem will reach its peak through innovations and will bring maximum benefits to all players of the market ... in real time. Developing their campaigns, advertisers need to answer three basic questions: 1. Are my ads really "viewable"? 2. Will the...

Times change. Today RTB opens unlimited possibilities for powerful branding. Here are five steps that help to come to success. When Pam Horan, the president of "Online Publishing Association", wrote in December, 2012 that "algorithmic buying does not contribute to increasing the value and...