programmatic

Tracking conversions keeps getting tougher and tougher as privacy laws and general attitude toward cookie tracking changes. With the California law being even tougher than the European ones, we struggle to continue to demonstrate ROI. Has anyone here shifted from Pixel tracking to Postback or...

Several years ago, eMarketer edition wrote that nearly a fifth of the display advertising impressions is carried out automatically. Furthermore, according to a recent study by one of the academics at Oxford University, 47% of all jobs can be automated for twenty years. Everything points to the...

In 2011, a well-known entrepreneur and investor Marc Andreessen wrote: "Software eats the world." Today, in 2016, it can be argued that the advertising world is eaten with the phenomenon of programmatic. About a year ago, "Forbes" has published an article entitled "What is programmable...

Advertising is always most effective when it is well integrated into the sphere of customer service. Recently, algorithmic buying and "native ad" took two very different approaches, allowing marketers to develop effective and relevant strategy for finding points of contact with the target...

The rapid development of programmable advertising is not without problems, which usually accompany a process of growth. The industry has grown from a niche digital sphere to practically the foundation of all future media system. The main question is what form programmatic will get now. Taylor...

You are surely agree that it is a burning question, and only representatives of the key players in the market can answer it. Algorithmic buying today is very popular. According to eMarketer, the growth of programmatic market in 2016 will amount to 38.4%. In other words, automation is no longer...

Times change. Today RTB opens unlimited possibilities for powerful branding. Here are five steps that help to come to success. When Pam Horan, the president of "Online Publishing Association", wrote in December, 2012 that "algorithmic buying does not contribute to increasing the value and...

Today we will tell you the well-known story about the data that everyone digital marketer should know. Long ago US Postal Service found that it paid tons of money to deliver mail to dead people. Thus, service management decided to create a "Do not mail" list, but it was necessary to carry out...

While there are heated debates about the most important marketing trends of 2016, we thought it would be nice to announce several categories, which were not included in the trend lists. The Interactive Advertising Bureau (IAB) has announced the shortlist of 10th annually award IAB MIXX Awards...

What do publishers actually want? It's simple, they seek to gain power and complete control. In order to survive in the era of high-tech advertising, publishers need to monetize their audience without relying on third parties, and have full control over the sales of their inventory. "We want to...

Is programmatic an opportunity or threat? It all depends on your point of view. For media agencies it is, of course, a great opportunity. It is much easier to buy and sell ad inventory with the help of digital interfaces. Targeting becomes incredibly complex and precise, media buying takes less...

At the dawn of the Internet, most publishers have created separate teams and even companies to take advantage of the new environment. That time subsidiary digital editions were radically different from print magazines and newspapers, with which they shared brand names. In almost all cases, this...

With the help of intelligent automation marketers can use a huge amount of data that users spread across digital channels. PricewaterhouseCoopers, an international network of companies offering professional services in the field of consulting and audit, recently published the results of the...

If someone decides to write a book about the development of programmable advertising, then summer 2016 will go down in history as a watershed season. We need the fingers of both hands to count the major advertisers who have activated their intra "programmatic-machines." Procter & Gamble...

Programmable media advertising buying has become an integral part of the advertising landscape. And many believed that the triumph of the new technology should become a death sentence for media agencies. But it certainly did not happen. Such major advertisers like Procter & Gamble, Netflix and...

Although marketing community often speaks of programmatic as the next step in the development of digital advertising, there is ample evidence that marketers feel some confusion about the rapid growth of the power of the new technology. In a recent study, which was jointly held by the company...

While programmatic continues to make substantial progress in the industry of advertising technologies, some marketers are very suspicious about its shortcomings. Today we'll tell why algorithmic buying is amazing and why it is quite normal to be a little afraid of it. Programmable media...

Experts predict that the volume of programmable advertising in 2017 will reach $ 33 billion. So great prospects open for the advertising community, but many creative agencies and marketers can not assess the opportunities provided by new programmatic. In order to uncover the full potential of...

In the world of programmable advertising the main driver is technology. And as new technology channels facilitating life of digital-marketers, are constantly developed, the industry in a whole is moving towards completely new and most successful practices. One of the recent changes occurred in...

Algorithmic buying turned into a gluten for advertising industry. Like gluten, "programmatic" became the vogue word, which today is often used by experts, but few people really understand what this concept means. In addition, only a few are aware of the importance of this technology and...