programmatic

Whoever fought in the "trenches" of modern media buying in recent years, could not help but notice how programmatic evolved and occupied a prominent place not only in the minds, but also in the wallets of advertisers. And the most important thing for a marketer who decided to bet on algorithmic...

Programmatic technology focuses on the effectiveness of media advertising, but algorithmic buying also enables you to perform creative tasks. However, to achieve its potential, programmatic space needs to attract the attention of creative agencies. In recent years, much attention of the...

Have you already retired advertising agencies? Do not jump to conclusions, because programmatic does not mean automation of creativity. Or are you still looking to program the inspiration? Much has been said about the devastating impact of programmatic on the traditional model of advertising...

Evaluation of programmatic inventory - whether it is banner, video, mobile advertising or advertising in social networks - can be much more difficult than it seems at first sight. There are many pricing models, such as Cost Per Millenium (CPM), Effective Cost Per Mille (eCPM), Dynamic Cost Per...

Future of algorithmic advertising purchases is based on targeting: but not on which we've just done, and on which we're just going to do. Ladies and gentlemen! In the blue corner of the ring there is retargeting, in red - the future of Digital Advertising - pretargeting. Retargeting sometimes...

Onboarding can't be called a hot trend, because the application of offline data to online sphere is not a new theme. But in this story there are always new coils, which offer great opportunities to optimize advertising campaigns and increase ROI. So, is it possible to achieve an unqualified...

Many advertisers consider video as the future of mobile advertising, and now this view is backed up by exact figures. Programmatic SSP SpotXchange issued a report, showing an increase in the popularity of mobile video algorithmic procurement and forecasting more growth. The mobile video...

Today we will talk about how to "pack" the inventory with the maximum benefit for partner platforms. Already for a long time no one is arguing the fact that programmatic buying is optimal performance management process for both publishers and clients. This is demonstrated by the company Xaxis...