As an affiliate marketer, this is one of the main questions that I want an answer. I have amazon affiliate store. After a through research, I chose a niche. I built an affiliate store. I even developed contents around the niche and published on the website. I am getting traffic, social media traffic as well as search engine traffic, however, my traffic is not converting into sales. I don't know what people do when they want to buy from Amazon, do they buy from affiliate store or directly visit Amazon site.